Welcome Beautiful!
Welcome to 728, we are so glad you're here!
Curated with love, our boutique brings you hand-picked fashion that is timeless, trendy and comfortable! From casual essentials to standout statement pieces, we help you feel confident and chic- wherever the day takes you! Here, you'll come as guests, and leave as friends! ❤️
Red White & Styled Right! grab your 4th of July outfit today! (Select items are on sale too! 😉)
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Embroidered Firecracker Star Shirt Dress ⚡️ 25% Off! ⚡️
![Embroidered Firecracker Star Shirt Dress ⚡️ 25% Off! ⚡️]()
- Regular price
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$62.99 - Sale price
- $47.24
- Unit price
- per
shop everything you need for summer right here! ⬇️
Shop Our newest arrivals!
- one of our favorite collections -
If you know us, you know we're fueled on Faith! Our Faith Collection is a beautiful reminder of what matters most. From inspirational tees and jewelry to meaningful accessories, each piece is designed to spark joy, share your light, and express your beliefs with grace and confidence!
Tap on the hats below to shop the collection!
‼️ New item alert - Touchland hydrating hand sanitizer!
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Beach Coco Power Mist Hydrating Hand Sanitizer
![Beach Coco Power Mist Hydrating Hand Sanitizer]()
- Regular price
- $10.00
- Sale price
- $10.00
- Unit price
- per
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Mango Passion Power Mist Hydrating Hand Sanitizer
![Mango Passion Power Mist Hydrating Hand Sanitizer]()
- Regular price
- $10.00
- Sale price
- $10.00
- Unit price
- per
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Vanilla Blossom Power Mist Hydrating Hand Sanitizer
![Vanilla Blossom Power Mist Hydrating Hand Sanitizer]()
- Regular price
- $10.00
- Sale price
- $10.00
- Unit price
- per
Get to know us more!
There's nothing like the 728 experience! From visiting us in store to having a seamlessly easy shopping experience online, we strive to make it easy, fun and we hope you choose us visit after visit!
The owner, Michelle, spends much of her time picking items that are unique, complimenting, versatile and high quality to ensure you love what you are getting! Our goal is that you will love wearing 728, season after season!
Become a 728 VIP!
Join our Facebook VIP group! I invite you to become a 728 VIP! You'll find community, perks, special promos, fun + more when you're in! It's easy to get in, click "join here" below!
Meet Michelle!
Hi, I'm Michelle! I personally want to welcome you to 728! Here's a little bit about me and what 728 means to me. I started 728 in 2018 out of my home; my home address number was "728" at the time. The home had previously belonged to my grandparents who were also entrepreneurs! My mom was also an entrepreneur, so having close family members who built their own brands, they inspired me to build my own too. 728 is a women's clothing and accessory boutique located in Southern Indiana! I have always loved helping others and with a healthcare and marketing background, I eventually landed in the entrepreneurial world. And here I am, inspiring and changing lives with women just like you!
Fun facts about me: I am a mom, dog mom, wife and I am one who loves sweet tea and Jesus! I have loved fashion since I was a little girI. I love to travel, obsessed with coffee, I'm an antique junkie and love trying new foods!
Let’s get social!
FB @728chicboutique
IG @shop728chicboutique
Tiktok @728chicboutique
What our followers are saying!
Location
Stop by and see us in store!
5625 E. Virginia St., Evansville, IN 47715
Tuesday - Friday 10am-5:30pm CST
Saturday 10am-4pm CST
Closed on Sunday + Monday
Closed on all major holidays
Call to schedule a private styling session!
812-492-9087