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October 16th!

Join us for our 2nd Broken to Beautiful Class! A collaboration between Anniebea Designs & 728 Chic Boutique! This class is where we will take broken jewelry and turn it into something beautiful! A portion of your class fee will go to support Susan H. Snyder Center for Women & Children! RSVP deadline is October 13!

RSVP here!

Fall is here & we're all about it! Shop Fall Faves below!

Let us help you transition your wardrobe into this next season!

Shop Fall Faves!

  • Up To No Good Bootie
    $79.99
    $79.99
  • Vintage Pumpkin Earrings
    $14.99
    $14.99
  • Harvest Pumpkin Earrings
    Sold out
    $14.99
  • Sunset Pumpkin Earrings
    $14.99
    $14.99
  • Tropical necklace
    $39.00
    $39.00
  • Tropical earrings
    $29.00
    $29.00
View all

Tune In: Tuesday Night Lives

Set your alarms for 5:15pm CST and click the button below to join Michelle on Tuesday Night's as she goes LIVE!

New arrivals, featured collections, try-ons, giveaways & more is what you'll find on Michelle's lives!

Watch here!

All things new!

  • The Tiffany Crossbody 2.0
    $50.00
    $50.00
  • Up To No Good Bootie
    $79.99
    $79.99
  • Vintage Pumpkin Earrings
    $14.99
    $14.99
  • Harvest Pumpkin Earrings
    Sold out
    $14.99
  • Candy Corn Dangle Earrings
    $14.99
    $14.99
  • Sunset Pumpkin Earrings
    $14.99
    $14.99
  • Flower Power Drop Earrings
    $14.99
    $14.99
  • Spooky Season Earrings
    Sold out
    $14.99
View all

Meet Michelle!

Hi, I'm Michelle! I personally want to welcome you to 728! Here's a little bit about me and what 728 means to me. I started 728 in 2018 out of my home; my home address number was "728" at the time. 728 is a women's clothing and accessory boutique located in Southern Indiana! I have always loved helping others and with a healthcare and marketing background that eventually landed me in the boutique world; here I am, changing lives with women just like you!

I am a mom, dog mom, wife and I am one who loves sweet tea and Jesus! I have loved fashion since I was a little girI. I love to travel, obsessed with coffee, I'm an antique junkie and love trying new foods!

Let’s get social!
FB @728chicboutique
IG @shop728chicboutique
Tiktok @728chicboutique

Get to know us more!

There's nothing like the 728 experience! From visiting us in store to having a seamlessly easy shopping experience online, we strive to make it easy, fun and we hope you choose us visit after visit!

The owner, Michelle, spends much of her time picking items that are unique, complimenting, versatile and high quality to ensure you love what you are getting! Our goal is that you will love wearing 728, season after season!

Become a VIP!

We invite you to become a 728 VIP! You'll find community, perks, special promos, fun + more when you're in!

Join here!

What our followers are saying!

My favorite boutique in Evansville! Staff is friendly and helpful and they carry the cutest stuff, high quality and a large selection!

Tiffani G.

I LOVE 728 Chic Boutique!!! The staff are friendly and happy to help. I live out of town so I’m rarely able to visit the boutique in person. However, their online service is just as great. Items are shipped quickly and return process is easy if there’s any type of issue such as sizing.

Natasha R.

My go to shopping place every time I am in town! Convenient on line purchasing and shipping options for my in between visits. Not a rack store...shop the boutique for unique and one of a kind items!

Jan T.

Visit Us In Store!


5625 E. Virginia St., Evansville, IN 47715

Monday 9-4
Tues, Thurs, Fri 9-5
Wednesday 9-6
Sat 9-3

Closed on all major holidays

Call to schedule a private styling session! 812-492-9087

Get directions