Fall Market October 5! Local Vendors, Food Truck & More!

October 5th!

RSVP here!

Fall is right around the corner & we're here for it! Shop Fall Favs below!

Let us help you transition your wardrobe into this next season!

Shop Fall Favs!

  • Basil Printed Ruffle Sleeve Blouse
    Basil Printed Ruffle Sleeve Blouse
    Regular price
    $36.99
    Sale price
    $36.99
    Unit price
    per 
  • Black Oversized Tank
    Black Oversized Tank
    Regular price
    $32.99
    Sale price
    $32.99
    Unit price
    per 
  • Blue Floral Ankle Rain Boots
    Blue Floral Ankle Rain Boots
    Regular price
    $44.99
    Sale price
    $44.99
    Unit price
    per 
  • Burdundy Mix Flannel
    Burdundy Mix Flannel
    Regular price
    $46.99
    Sale price
    $46.99
    Unit price
    per 
  • Camel Suede Flare
    Camel Suede Flare
    Regular price
    $44.99
    Sale price
    $44.99
    Unit price
    per 
  • Caramel Miss Carley Heel
    Caramel Miss Carley Heel
    Regular price
    $69.99
    Sale price
    $69.99
    Unit price
    per 

Tune In: Tuesday Night Lives

Watch here!

All things new!

  • Sunset Thanksful Blessed Mess Tee
    Sunset Thanksful Blessed Mess Tee
    Regular price
    $27.99
    Sale price
    $27.99
    Unit price
    per 
  • HR Med Wash Relaxed Straight
    HR Med Wash Relaxed Straight
    Regular price
    $76.99
    Sale price
    $76.99
    Unit price
    per 
  • Black Bite Me Bootie
    Black Bite Me Bootie
    Regular price
    $74.99
    Sale price
    $74.99
    Unit price
    per 
  • Oatmeal Fleece Vest
    Oatmeal Fleece Vest
    Regular price
    $52.99
    Sale price
    $52.99
    Unit price
    per 
  • Golden Hour Colorblock Sweater
    Golden Hour Colorblock Sweater
    Regular price
    $46.99
    Sale price
    $46.99
    Unit price
    per 
  • Matte Charcoal Rain Boots
    Matte Charcoal Rain Boots
    Regular price
    $53.99
    Sale price
    $53.99
    Unit price
    per 
  • Matte Navy Ankle Rain Boots
    Matte Navy Ankle Rain Boots
    Regular price
    $44.99
    Sale price
    $44.99
    Unit price
    per 
  • Matte Red Ankle Rain Boots
    Matte Red Ankle Rain Boots
    Regular price
    $44.99
    Sale price
    $44.99
    Unit price
    per 

END OF SEASON SALE: $20 & UNDER ON SWIMWEAR!

Shop swim

$25 jean shorts sale!

  • Highrise Distressed Cuffed Shorts
    Highrise Distressed Cuffed Shorts
    Regular price
    $52.99
    Sale price
    $25.00
    Unit price
    per 
  • Woodrose High-Waisted Shorts
    Woodrose High-Waisted Shorts
    Regular price
    Sold out
    Sale price
    $25.00
    Unit price
    per 
  • Sage Classic Shorts
    Sage Classic Shorts
    Regular price
    $26.99
    Sale price
    $26.99
    Unit price
    per 
  • Mocha Frayed Mom Shorts
    Mocha Frayed Mom Shorts
    Regular price
    $49.99
    Sale price
    $25.00
    Unit price
    per 
  • Midrise Dark Wash Cargo Shorts
    Midrise Dark Wash Cargo Shorts
    Regular price
    $52.99
    Sale price
    $25.00
    Unit price
    per 
  • Light Wash Frayed Maternity Shorts
    Light Wash Frayed Maternity Shorts
    Regular price
    $52.99
    Sale price
    $25.00
    Unit price
    per 

Meet Michelle!

Get to know us more!

There's nothing like the 728 experience! From visiting us in store to having a seamlessly easy shopping experience online, we strive to make it easy, fun and we hope you choose us visit after visit!

The owner, Michelle, spends much of her time picking items that are unique, complimenting, versatile and high quality to ensure you love what you are getting! Our goal is that you will love wearing 728, season after season!

Become a VIP!

Join here!

What our followers are saying!

My favorite boutique in Evansville! Staff is friendly and helpful and they carry the cutest stuff, high quality and a large selection!

Tiffani G.

I LOVE 728 Chic Boutique!!! The staff are friendly and happy to help. I live out of town so I’m rarely able to visit the boutique in person. However, their online service is just as great. Items are shipped quickly and return process is easy if there’s any type of issue such as sizing.

Natasha R.

My go to shopping place every time I am in town! Convenient on line purchasing and shipping options for my in between visits. Not a rack store...shop the boutique for unique and one of a kind items!

Jan T.

Location

Visit Us In Store!


5625 E. Virginia St., Evansville, IN 47715

Monday 9-4
Tues, Thurs, Fri 9-5
Wednesday 9-6
Sat 9-3

Closed on all major holidays

Call to schedule a private styling session! 812-492-9087

Get directions