LIVE on Tuesday's on Facebook at 6pm CST!

Shop New Arrivals!

  • Black Tummy Control Raw Hem Judy Blue Skinny Jeans
    $64.99
    $64.99
  • HW Black Distressed Raw Hem Skinny
    $64.99
    $64.99
  • Good News Necklace
    $44.00
    $44.00
  • Peaches Earrings
    $29.00
    $29.00
  • Dewdrop Necklace
    $34.00
    $34.00
  • Daisy Gold Necklace
    $35.00
    $35.00
  • Conch Shell Bracelet
    Sold out
    $43.00
  • Blessing Necklace
    $35.00
    $35.00
View all

shop Summer favs!

  • HW Tummy Control Dark Wash Shorts
    Sold out
    $52.99
  • Sage Classic Shorts
    $26.99
    $26.99
  • Black Classic Shorts
    $26.99
    $26.99
  • Black Peplum Tie Tank
    Sold out
    $32.99
  • Brown Perforated Sandal
    $34.99
    $34.99
  • Black Kalo Sandal
    $54.99
    $54.99
  • Highrise Distressed Cuffed Shorts
    $52.99
    $52.99
  • Multicolored Abstract Tank Top
    $29.99
    $29.99
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Shop dresses

  • Colors In Paradise Midi Dress
    $58.99
    $58.99
  • Black & Cream Twist Dress
    $42.99
    $42.99
  • Gray & Black Striped T-shirt Dress
    $35.99
    $35.99
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Shop Tops

  • Surprise Basic Long Sleeve Tee
    $23.00
    $13.80
  • Striped Knit Top
    $43.99
    $43.99
  • Something In The Wild Blouse
    $42.99
    $42.99
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shop shorts

  • Distressed Patch Shorts
    $52.99
    $52.99
  • Highrise Distressed Cuffed Shorts
    $52.99
    $52.99
  • Slate Blue Classic Shorts
    Sold out
    $26.99
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Meet Michelle!

Hi, I'm Michelle! I personally want to welcome you to 728! Here's a little bit about me and what 728 means to me. I started 728 in 2018 out of my home; my home address number was "728" at the time. 728 is a women's clothing and accessory boutique located in Southern Indiana! I have always loved helping others and with a healthcare and marketing background that eventually landed me in the boutique world; here I am, changing lives with women just like you!

I am a mom, dog mom, wife and I am one who loves sweet tea and Jesus! I have loved fashion since I was a little girI. I love to travel, obsessed with coffee, I'm an antique junkie and love trying new foods!

Let’s get social!
FB @728chicboutique
IG @shop728chicboutique
Tiktok @728chicboutique

Get to know us more!

There's nothing like the 728 experience! From visiting us in store to having a seamlessly easy shopping experience online, we strive to make it easy, fun and we hope you choose us visit after visit!

The owner, Michelle, spends much of her time picking items that are unique, complimenting, versatile and high quality to ensure you love what you are getting! Our goal is that you will love wearing 728, season after season!

What our followers are saying!

My favorite boutique in Evansville! Staff is friendly and helpful and they carry the cutest stuff, high quality and a large selection!

Tiffani G.

I LOVE 728 Chic Boutique!!! The staff are friendly and happy to help. I live out of town so I’m rarely able to visit the boutique in person. However, their online service is just as great. Items are shipped quickly and return process is easy if there’s any type of issue such as sizing.

Natasha R.

My go to shopping place every time I am in town! Convenient on line purchasing and shipping options for my in between visits. Not a rack store...shop the boutique for unique and one of a kind items!

Jan T.

Visit Us In Store!


5625 E. Virginia St., Evansville, IN 47715

Monday 9-4
Tues, Thurs, Fri 9-5
Wednesday 9-6
Sat 9-3

Closed on all major holidays

Call to schedule a private styling session! 812-492-9087

Get directions