Hello Gorgeous! Let us know how we can help you!

Hey girl, welcome to 728!

Let us introduce ourselves as your new favorite boutique! 728 is a small business boutique, woman owned and based in Evansville, Indiana! We carry all sizes and a little something for everyone! We've made shopping easy, whether you visit us in person, or shop online!

Let’s get social!
FB @728chicboutique
IG @shop728chicboutique
Tiktok @728chicboutique

Mark Your Calendars!

Our Summer Luau Market is coming up on June 22! If you are interested in being a vendor, please apply below!

Apply Here

Shop dresses

  • Coral/Green Chiffon Dress
    $48.99
    $29.39
  • Emerald Back Button Mini Dress
    Sold out
    $42.99
  • Melon Button Down Mini Dress
    $43.99
    $43.99
  • Brandy Button Down Midi Dress
    Sold out
    $46.99
  • Peach Floral Midi Dress
    Sold out
    $45.99
  • Sapphire Tiered Pocket Midi Dress
    Sold out
    $47.99
View all

shop swimwear

  • Black Vacation Mode Ribbed One-Piece Swimsuit
    $54.99
    $54.99
  • Cognac HR Bikini Bottoms
    $22.99
    $22.99
  • Cognac Knotted Bandeau Bikini Top
    $22.99
    $22.99
  • Dalmatian Beach Party One-Piece Swimsuit
    $54.99
    $54.99
  • Front Knot Tankini Top
    $43.99
    $43.99
  • Navy Floral Beach Party One-Piece Swimsuit
    $52.99
    $52.99
View all

Shop Tops

  • Black Curvy Ribbed Reversible Cami Onesize
    $27.99
    $27.99
  • Curvy Reversible Cami Onesize Short
    $26.99
    $26.99
  • Reversible Cami Onesize
    $26.99
    $26.99
  • Fuchsia Ruched Sleeve Blazer
    $42.99
    $42.99
  • Light Sage Floral Print Top
    $35.99
    $35.99
  • Rose Lace Detail Top
    $41.99
    $41.99
View all

shop shorts

  • Highrise Stay Ready Shorts
    $49.99
    $49.99
  • Woodrose High-Waisted Shorts
    $46.99
    $46.99
  • Super Highrise Frayed Ombre Shorts
    $49.99
    $49.99
  • Sage Classic Shorts
    Sold out
    $26.99
  • Red Coral Fluttered Short
    $38.99
    $38.99
  • Raw Hem Short
    $42.99
    $42.99
View all

Shop Jeans!

  • Midrise Medium Wash Capri
    Sold out
    $64.99
  • White Midrise Pull On Jegging
    $43.99
    $43.99
  • White HR Step Hem Crop Flare
    $69.99
    $69.99
  • Vintage Rose HR Bootcut
    $64.99
    $64.99
  • Ultra HR Super Skinny Dark Wash Button Fly
    $59.99
    $59.99
  • MR Dark Wash Ankle Skinny
    $59.99
    $59.99
View all

Visit Us In Store!


5625 E. Virginia St., Evansville, IN 47715

Monday 9-4
Tues, Thurs, Fri 9-5
Wednesday 9-6
Sat 9-3

Closed on all major holidays

Get directions

What our followers are saying!

My favorite boutique in Evansville! Staff is friendly and helpful and they carry the cutest stuff, high quality and a large selection!

Tiffani G.

I LOVE 728 Chic Boutique!!! The staff are friendly and happy to help. I live out of town so I’m rarely able to visit the boutique in person. However, their online service is just as great. Items are shipped quickly and return process is easy if there’s any type of issue such as sizing.

Natasha R.

My go to shopping place every time I am in town! Convenient on line purchasing and shipping options for my in between visits. Not a rack store...shop the boutique for unique and one of a kind items!

Jan T.

Voted Best since 2020!

We Were Voted Best Boutique & Best Women's Clothing Store!

4 years and counting! We were voted top 3 finalist for Best Boutique and Best Women's Clothing Store in 2020 & 2021! We were voted top 3 finalist for Best Boutique for 2022 and finalist for Best Women's Clothing and Best Boutique for 2023! A huge THANK YOU to all of our friends, family, followers, neighbors, supporters, community, and anyone/everyone who has helped us grow and become the amazing boutique we are!

I am forever grateful!

-Michelle