Hello Gorgeous!
We are super excited you landed here! Here are some fun facts about our little shop:
We try to support local and USA made as much as we can
We try to ship out same day or next business day!
We are open in store Tuesday - Saturday & by appointment
You can reach us via text at 812-492-9087 if you have any questions about products, sizing, shipping & more!
Check Out Our Upcoming Events
View our upcoming events below!
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8 Aug
Second Saturday Birthday Bash
August 8, 2026
At 728 Chic Boutique
Join us on the second Saturday of the month to celebrate!
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30 Sept
Fall Cookie Class
Wednesday September 30
At 728 Chic Boutique
Learn moreHello Fall! Come celebrate the start of Fall season with The Whimsy Whisk and 728 Chic Boutique!
Make it a Shorts Stop this week!
All shorts are 40% off! Don't wait, stop in or order online before they are gone for good! (Discount automatically applied at checkout)
a brand new collection
The Vacay Collection
Let's celebrate! Our deals be available to you until 7/6!
a brand new collection
Little Sunshine Collection
We added a little sunshine collection for your little sunshines!
Shop Michelle's Favorite Look This Week!
Shop Michelle's Favorite Look This Week!
Create something special!
Charm Bar!
Now available in store! Create your own one of a kind charm necklace or bracelet!
another great gift!
Double Sided Towels
These stylish microfiber dish towels are super absorbent, absorbing 7x its weight in liquid!
Need a gift card quick?! We've got you!
A gift card will automatically be sent to your email!
728 Exclusive!
Join our Facebook VIP group! You'll find community, perks, special promos, fun + more when you're in! Click "join here" below!
Meet the Team
Meet our Stylists! From left to right: Ansley, Michelle & Traci (not pictured: Krista)! Our stylists are trained to give you the best shopping experience! When you visit, be prepared to be pampered by our team! ❤️
Meet The Owner
Hi, I'm Michelle! I personally want to welcome you to 728! Here's a little bit about me and what 728 means to me. I started 728 in 2018 out of my home; my home address number was "728" at the time. The home had previously belonged to my grandparents who were also entrepreneurs! My mom was also an entrepreneur, so having close family members who built their own brands, they inspired me to build my own too. 728 is a women's clothing and accessory boutique located in Southern Indiana! I have always loved helping others and with a healthcare and marketing background, I eventually landed in the entrepreneurial world. And here I am, inspiring and changing lives with women just like you! Fun facts about me: I am a mom, dog mom, wife and I am one who loves sweet tea and Jesus! I have loved fashion since I was a little girI. I love to travel, obsessed with coffee, I'm an antique junkie and love being outdoors!
Visit Us In Store
Open Tuesday - Friday 10-5:30 & Saturday 10-4! & BY APPOINTMENT!
Located at 5625 E. Virginia Street, Suite F, Evansville, IN 47715
Text/Call at 812-492-9087