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Shop Miss usa!

  • Freedom Dangle Earrings
    Freedom Dangle Earrings
    Regular price
    $14.00
    Sale price
    $14.00
    Unit price
    per 
  • HR White Cuffed Shorts
    HR White Cuffed Shorts
    Regular price
    $52.99
    Sale price
    $52.99
    Unit price
    per 
  • Vanilla High Waist Overall Shorts
    Vanilla High Waist Overall Shorts
    Regular price
    $64.99
    Sale price
    $64.99
    Unit price
    per 
  • HW Freedom Shorts
    HW Freedom Shorts
    Regular price
    $52.99
    Sale price
    $52.99
    Unit price
    per 
  • Beach Sunrise Tiered Midi Dress
    Beach Sunrise Tiered Midi Dress
    Regular price
    Sold out
    Sale price
    $51.99
    Unit price
    per 
  • Blue Breeze Jumpsuit
    Blue Breeze Jumpsuit
    Regular price
    $44.99
    Sale price
    $44.99
    Unit price
    per 

shop swimwear

  • Black Vacation Mode Ribbed One-Piece Swimsuit
    Black Vacation Mode Ribbed One-Piece Swimsuit
    Regular price
    $54.99
    Sale price
    $54.99
    Unit price
    per 
  • Cognac HR Bikini Bottoms
    Cognac HR Bikini Bottoms
    Regular price
    $22.99
    Sale price
    $22.99
    Unit price
    per 
  • Cognac Knotted Bandeau Bikini Top
    Cognac Knotted Bandeau Bikini Top
    Regular price
    $22.99
    Sale price
    $22.99
    Unit price
    per 
  • Dalmatian Beach Party One-Piece Swimsuit
    Dalmatian Beach Party One-Piece Swimsuit
    Regular price
    $54.99
    Sale price
    $54.99
    Unit price
    per 
  • Front Knot Tankini Top
    Front Knot Tankini Top
    Regular price
    $43.99
    Sale price
    $43.99
    Unit price
    per 
  • Navy Floral Beach Party One-Piece Swimsuit
    Navy Floral Beach Party One-Piece Swimsuit
    Regular price
    $52.99
    Sale price
    $52.99
    Unit price
    per 

Shop dresses

  • Beach Sunrise Tiered Midi Dress
    Beach Sunrise Tiered Midi Dress
    Regular price
    Sold out
    Sale price
    $51.99
    Unit price
    per 
  • Black Textured Mini Dress
    Black Textured Mini Dress
    Regular price
    $46.99
    Sale price
    $46.99
    Unit price
    per 
  • Coral/Green Chiffon Dress
    Coral/Green Chiffon Dress
    Regular price
    $48.99
    Sale price
    $29.39
    Unit price
    per 
  • Emerald Back Button Mini Dress
    Emerald Back Button Mini Dress
    Regular price
    Sold out
    Sale price
    $42.99
    Unit price
    per 
  • Melon Button Down Mini Dress
    Melon Button Down Mini Dress
    Regular price
    $43.99
    Sale price
    $43.99
    Unit price
    per 
  • Brandy Button Down Midi Dress
    Brandy Button Down Midi Dress
    Regular price
    Sold out
    Sale price
    $46.99
    Unit price
    per 

Shop Tops

  • Watermelon Sugar Blouse
    Watermelon Sugar Blouse
    Regular price
    $39.99
    Sale price
    $39.99
    Unit price
    per 
  • Blush Mix Ruffle Detail Blouse
    Blush Mix Ruffle Detail Blouse
    Regular price
    $40.99
    Sale price
    $40.99
    Unit price
    per 
  • Sweet Floral Kimono
    Sweet Floral Kimono
    Regular price
    $41.99
    Sale price
    $41.99
    Unit price
    per 
  • Floral Bell Sleeve Top
    Floral Bell Sleeve Top
    Regular price
    $43.99
    Sale price
    $43.99
    Unit price
    per 
  • Red Star Sequin Top
    Red Star Sequin Top
    Regular price
    $37.99
    Sale price
    $37.99
    Unit price
    per 
  • Blue Star Sequin Top
    Blue Star Sequin Top
    Regular price
    $37.99
    Sale price
    $37.99
    Unit price
    per 

shop shorts

  • HR White Cuffed Shorts
    HR White Cuffed Shorts
    Regular price
    $52.99
    Sale price
    $52.99
    Unit price
    per 
  • Vanilla High Waist Overall Shorts
    Vanilla High Waist Overall Shorts
    Regular price
    $64.99
    Sale price
    $64.99
    Unit price
    per 
  • HW Freedom Shorts
    HW Freedom Shorts
    Regular price
    $52.99
    Sale price
    $52.99
    Unit price
    per 
  • HW Tummy Control Washed Black Shorts
    HW Tummy Control Washed Black Shorts
    Regular price
    $52.99
    Sale price
    $52.99
    Unit price
    per 
  • HW Tummy Control Dark Wash Shorts
    HW Tummy Control Dark Wash Shorts
    Regular price
    $52.99
    Sale price
    $52.99
    Unit price
    per 
  • Light Sand Classic Shorts
    Light Sand Classic Shorts
    Regular price
    $26.99
    Sale price
    $26.99
    Unit price
    per 

Shop Jeans!

  • Forest Cropped Pant
    Forest Cropped Pant
    Regular price
    $29.99
    Sale price
    $29.99
    Unit price
    per 
  • HR V Waist Skinny
    HR V Waist Skinny
    Regular price
    Sold out
    Sale price
    $39.00
    Unit price
    per 
  • HW Dark Wash Skinny
    HW Dark Wash Skinny
    Regular price
    $64.99
    Sale price
    $39.00
    Unit price
    per 
  • Midrise Medium Wash Capri
    Midrise Medium Wash Capri
    Regular price
    $64.99
    Sale price
    $64.99
    Unit price
    per 
  • Wine MR Hyper Stretch Pant
    Wine MR Hyper Stretch Pant
    Regular price
    $39.99
    Sale price
    $39.99
    Unit price
    per 
  • White Midrise Pull On Jegging
    White Midrise Pull On Jegging
    Regular price
    $43.99
    Sale price
    $43.99
    Unit price
    per 

Location

Visit Us In Store!


5625 E. Virginia St., Evansville, IN 47715

Monday 9-4
Tues, Thurs, Fri 9-5
Wednesday 9-6
Sat 9-3

Closed on all major holidays

Call to schedule a private styling session! 812-492-9087

Get directions

What our followers are saying!

My favorite boutique in Evansville! Staff is friendly and helpful and they carry the cutest stuff, high quality and a large selection!

Tiffani G.

I LOVE 728 Chic Boutique!!! The staff are friendly and happy to help. I live out of town so I’m rarely able to visit the boutique in person. However, their online service is just as great. Items are shipped quickly and return process is easy if there’s any type of issue such as sizing.

Natasha R.

My go to shopping place every time I am in town! Convenient on line purchasing and shipping options for my in between visits. Not a rack store...shop the boutique for unique and one of a kind items!

Jan T.

Voted Best since 2020!

We Were Voted Best Boutique & Best Women's Clothing Store!

4 years and counting! We were voted top 3 finalist for Best Boutique and Best Women's Clothing Store in 2020 & 2021! We were voted top 3 finalist for Best Boutique for 2022 and finalist for Best Women's Clothing and Best Boutique for 2023! A huge THANK YOU to all of our friends, family, followers, neighbors, supporters, community, and anyone/everyone who has helped us grow and become the amazing boutique we are!

I am forever grateful!

-Michelle