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Celebrate Pink Friday at 728!

This Friday, November 22! Swag bags to the first 10 through the door + the first 10 online orders! Other in store perks + pink mocktails will be served!

Why shop with us on Pink Friday? Pink is the new Black! Pink Friday is an opportunity to #shopsmallfirst before shopping with the big stores on Black Friday!

MOre Details here!

Stock Up On Stocking Stuffers!

  • 2-in-1 Emergency Escape Hammer
    $10.99
    $10.99
  • Bible Promises- Cards In Tin
    Sold out
    $9.99
  • Brush Bestie Make-Up Brush
    $27.99
    $27.99
  • Christmas Coozie
    $9.99
    $9.99
  • Devotional New Beginnings Pink
    $17.99
    $17.99
  • Devotional Trusting God's Plan
    Sold out
    $9.99
  • Essential Bobby Pins 45pc - Black
    $4.99
    $4.99
  • Essential Bobby Pins 45pc - Blonde
    $4.99
    $4.99
View all

Shop the holiday drop!

  • Santa Dangle Earring
    $16.00
    $16.00
  • Pearl Bow Studs
    $15.00
    $15.00
  • Bow Studs
    $14.00
    $14.00
  • Mini Bow Studs
    $12.00
    $12.00
  • Pearl Bow Dangle Studs
    $15.00
    $15.00
  • Winter Flower Stud Earrings
    $14.00
    $14.00
View all

Get to know us more!

There's nothing like the 728 experience! From visiting us in store to having a seamlessly easy shopping experience online, we strive to make it easy, fun and we hope you choose us visit after visit!

The owner, Michelle, spends much of her time picking items that are unique, complimenting, versatile and high quality to ensure you love what you are getting! Our goal is that you will love wearing 728, season after season!

Meet Michelle!

Hi, I'm Michelle! I personally want to welcome you to 728! Here's a little bit about me and what 728 means to me. I started 728 in 2018 out of my home; my home address number was "728" at the time. 728 is a women's clothing and accessory boutique located in Southern Indiana! I have always loved helping others and with a healthcare and marketing background that eventually landed me in the boutique world; here I am, changing lives with women just like you!

I am a mom, dog mom, wife and I am one who loves sweet tea and Jesus! I have loved fashion since I was a little girI. I love to travel, obsessed with coffee, I'm an antique junkie and love trying new foods!

Let’s get social!
FB @728chicboutique
IG @shop728chicboutique
Tiktok @728chicboutique

Become a VIP!

We invite you to become a 728 VIP! You'll find community, perks, special promos, fun + more when you're in!

Join here!

What our followers are saying!

I LOVE 728 Chic Boutique!!! The staff are friendly and happy to help. I live out of town so I’m rarely able to visit the boutique in person. However, their online service is just as great. Items are shipped quickly and return process is easy if there’s any type of issue such as sizing.

Natasha R.

My favorite boutique in Evansville! Staff is friendly and helpful and they carry the cutest stuff, high quality and a large selection!

Tiffani G.

My go to shopping place every time I am in town! Convenient on line purchasing and shipping options for my in between visits. Not a rack store...shop the boutique for unique and one of a kind items!

Jan T.

Visit Us In Store!


5625 E. Virginia St., Evansville, IN 47715

Sunday 12-4 (Nov 3-Dec 22)
Monday 9-4
Tues, Thurs, Fri 9-5
Wednesday 9-6
Sat 9-3

Closed on all major holidays

Call to schedule a private styling session! 812-492-9087

Get directions

Now Open On Sunday's Through December!

We've extended our holiday hours just for you! Shop Sunday's 12:00-4:00!