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Teachers Week! Promos in store & online!

Welcome to 728! we're so glad you landed here!

Meet your new favorite boutique

Curated with love, our boutique brings you hand-picked fashion that is timeless, trendy and comfortable! From casual essentials to standout statement pieces, we help you feel confident and chic- wherever the day takes you! Here, you'll come as guests, and leave as friends! ❤️

If you need help along the way, please don't hesitate to reach out!

Christmas In July SALE!

Michelle & Victoria are fulfilling orders SAME DAY! Snag something new for an unbeatable price!

$10 off all totes, backpacks & Versa Totes!

For Teachers Week, enjoy this limited time offer!

Up to * 40% off

* Select items only!

Our Summer Sale Starts NOW!

Shops our best selling swimwear at 40% off and shorts at 30% off!

Shop This Look!

Shop This Look!

The Woman Behind It All

Meet Michelle

Hi, I'm Michelle! I personally want to welcome you to 728! Here's a little bit about me and what 728 means to me. I started 728 in 2018 out of my home; my home address number was "728" at the time. The home had previously belonged to my grandparents who were also entrepreneurs! My mom was also an entrepreneur, so having close family members who built their own brands, they inspired me to build my own too. 728 is a women's clothing and accessory boutique located in Southern Indiana! I have always loved helping others and with a healthcare and marketing background, I eventually landed in the entrepreneurial world. And here I am, inspiring and changing lives with women just like you! Fun facts about me: I am a mom, dog mom, wife and I am one who loves sweet tea and Jesus! I have loved fashion since I was a little girI. I love to travel, obsessed with coffee, I'm an antique junkie and love being outdoors!

Become a VIP!

Join our Facebook VIP group! I invite you to become a 728 VIP! You'll find community, perks, special promos, fun + more when you're in! It's easy to get in, click "join here" below!

Affordable prices, up to date on styles, items are always complimentary to my figure and I can go from something quick to grab for a wedding, event, causal to professional with a stylist help at one store. Love all of it especially the jeans!!!

– Kasey F.

Love my new wide leg slacks but loved the hand picked service even more! Incredible service!

– Sheryl J.

The gals are so sweet & they have a huge selection of cute clothes, earrings & shoes! I highly recommend this local shop!

– Maria B.

Visit Us In Store

Open Tuesday - Friday 10-5:30 & Saturday 10-4
Located at 5625 E. Virginia Street, Suite F, Evansville, IN 47715