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XOXO Collection is LIVE!

Shop all of your Valentine favorites right here!

Shop Michelle's Favorite Look This Week!

Shop Michelle's Favorite Look This Week!

Shop this MUST-HAVE!

Check out one of our best sellers! Perfect for keeping you warm, comfy & stylish this winter!

Shop this MUST-HAVE!

Check out one of our best sellers! Perfect for keeping you warm, comfy & stylish this winter!

Valentine's Day Is Quickly Approaching!

Grab your loved one a gift card!

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Meet the Team

Meet our Stylists! From left to right: Tiffany, Brooke, Traci & Ansley! Our stylists are trained to give you the best shopping experience! When you visit, be prepared to be pampered by our team! ❤️

The Woman Behind It All

Meet The Owner

Hi, I'm Michelle! I personally want to welcome you to 728! Here's a little bit about me and what 728 means to me. I started 728 in 2018 out of my home; my home address number was "728" at the time. The home had previously belonged to my grandparents who were also entrepreneurs! My mom was also an entrepreneur, so having close family members who built their own brands, they inspired me to build my own too. 728 is a women's clothing and accessory boutique located in Southern Indiana! I have always loved helping others and with a healthcare and marketing background, I eventually landed in the entrepreneurial world. And here I am, inspiring and changing lives with women just like you! Fun facts about me: I am a mom, dog mom, wife and I am one who loves sweet tea and Jesus! I have loved fashion since I was a little girI. I love to travel, obsessed with coffee, I'm an antique junkie and love being outdoors!

The gals are so sweet & they have a huge selection of cute clothes, earrings & shoes! I highly recommend this local shop!

– Maria B.

Love my new wide leg slacks but loved the hand picked service even more! Incredible service!

– Sheryl J.

Affordable prices, up to date on styles, items are always complimentary to my figure and I can go from something quick to grab for a wedding, event, causal to professional with a stylist help at one store. Love all of it especially the jeans!!!

– Kasey F.

Visit Us In Store

Open Tuesday - Friday 10-5:30 & Saturday 10-4!
Located at 5625 E. Virginia Street, Suite F, Evansville, IN 47715
812-492-9087