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Celebrate Pink Friday at 728!

MOre Details here!

Stock Up On Stocking Stuffers!

  • 2-in-1 Emergency Escape Hammer
    2-in-1 Emergency Escape Hammer
    Regular price
    $10.99
    Sale price
    $10.99
    Unit price
    per 
  • Bible Promises- Cards In Tin
    Bible Promises- Cards In Tin
    Regular price
    Sold out
    Sale price
    $9.99
    Unit price
    per 
  • Brush Bestie Make-Up Brush
    Brush Bestie Make-Up Brush
    Regular price
    $27.99
    Sale price
    $27.99
    Unit price
    per 
  • Christmas Coozie
    Christmas Coozie
    Regular price
    $9.99
    Sale price
    $9.99
    Unit price
    per 
  • Devotional New Beginnings Pink
    Devotional New Beginnings Pink
    Regular price
    $17.99
    Sale price
    $17.99
    Unit price
    per 
  • Devotional Trusting God's Plan
    Devotional Trusting God's Plan
    Regular price
    Sold out
    Sale price
    $9.99
    Unit price
    per 
  • Essential Bobby Pins 45pc - Black
    Essential Bobby Pins 45pc - Black
    Regular price
    $4.99
    Sale price
    $4.99
    Unit price
    per 
  • Essential Bobby Pins 45pc - Blonde
    Essential Bobby Pins 45pc - Blonde
    Regular price
    $4.99
    Sale price
    $4.99
    Unit price
    per 

Shop the holiday drop!

  • Santa Dangle Earring
    Santa Dangle Earring
    Regular price
    $16.00
    Sale price
    $16.00
    Unit price
    per 
  • Pearl Bow Studs
    Pearl Bow Studs
    Regular price
    $15.00
    Sale price
    $15.00
    Unit price
    per 
  • Bow Studs
    Bow Studs
    Regular price
    $14.00
    Sale price
    $14.00
    Unit price
    per 
  • Mini Bow Studs
    Mini Bow Studs
    Regular price
    $12.00
    Sale price
    $12.00
    Unit price
    per 
  • Pearl Bow Dangle Studs
    Pearl Bow Dangle Studs
    Regular price
    $15.00
    Sale price
    $15.00
    Unit price
    per 
  • Winter Flower Stud Earrings
    Winter Flower Stud Earrings
    Regular price
    $14.00
    Sale price
    $14.00
    Unit price
    per 

Get to know us more!

There's nothing like the 728 experience! From visiting us in store to having a seamlessly easy shopping experience online, we strive to make it easy, fun and we hope you choose us visit after visit!

The owner, Michelle, spends much of her time picking items that are unique, complimenting, versatile and high quality to ensure you love what you are getting! Our goal is that you will love wearing 728, season after season!

Meet Michelle!

Become a VIP!

Join here!

What our followers are saying!

I LOVE 728 Chic Boutique!!! The staff are friendly and happy to help. I live out of town so I’m rarely able to visit the boutique in person. However, their online service is just as great. Items are shipped quickly and return process is easy if there’s any type of issue such as sizing.

Natasha R.

My favorite boutique in Evansville! Staff is friendly and helpful and they carry the cutest stuff, high quality and a large selection!

Tiffani G.

My go to shopping place every time I am in town! Convenient on line purchasing and shipping options for my in between visits. Not a rack store...shop the boutique for unique and one of a kind items!

Jan T.

Location

Visit Us In Store!


5625 E. Virginia St., Evansville, IN 47715

Sunday 12-4 (Nov 3-Dec 22)
Monday 9-4
Tues, Thurs, Fri 9-5
Wednesday 9-6
Sat 9-3

Closed on all major holidays

Call to schedule a private styling session! 812-492-9087

Get directions

Now Open On Sunday's Through December!

We've extended our holiday hours just for you! Shop Sunday's 12:00-4:00!