Welcome to 728! Free local pick up or flat rate shipping is $7.99 (free shipping on orders over $150)!

Shop New Arrivals!

  • Daisy Dreams Crochet Top
    $48.99
    $48.99
  • Breezy Blue Tiered Maxi Dress
    $62.99
    $62.99
  • Botanical Joy Ruffle Blouse
    $36.99
    $36.99
  • Sky Dotted Textured Top
    $36.99
    $36.99
  • Berry Brilliance Puff Sleeve Dress
    $54.99
    $54.99
  • The Signature V-Neck Set - Denim Whisper
    $52.99
    $52.99
View all

Shop Swimwear Here!

$30 & Under Clearance Sale!

  • Baby Blue Ribbed Mama Top
    $39.99
    $23.99
  • Beauty In Black Sequin Mini Dress
    $58.99
    $29.50
  • Best Of You Top
    $2,022.79
    $2,022.79
  • Black Bandeau Small
    Sold out
    $10.00
  • Black Cowl Neck Side Slit Tunic
    $40.99
    $24.59
  • Black Frayed Jean Jacket
    $79.99
    $47.99

Need a little gift for someone?! We have the best gifts!

  • 728 Tote
    $4.99
    $4.99
  • Wavey Keyring
    $19.99
    $19.99
  • Bamboo Keyring
    $19.99
    $19.99
  • Ambre Blends Perfumes- Contact us to order!
    $0.00
    $0.00
  • Hanging Car Freshener
    $9.99
    $9.99
  • Pink Pom Pom Cozy Throw
    $30.99
    $18.59
  • 728 Chic Boutique Gift Card
    $10.00
    $10.00
  • Pink Birthday Confetti Cake Lip Balm
    $9.95
    $9.95
View all

Get to know us more!

There's nothing like the 728 experience! From visiting us in store to having a seamlessly easy shopping experience online, we strive to make it easy, fun and we hope you choose us visit after visit!

The owner, Michelle, spends much of her time picking items that are unique, complimenting, versatile and high quality to ensure you love what you are getting! Our goal is that you will love wearing 728, season after season!

Become a 728 VIP!

Join our Facebook VIP group! I invite you to become a 728 VIP! You'll find community, perks, special promos, fun + more when you're in! It's easy to get in, click "join here" below!

Join here!

What our followers are saying!

Add customer reviews and testimonials to showcase your store’s happy customers.

Author's name

I LOVE 728 Chic Boutique!!! The staff are friendly and happy to help. I live out of town so I’m rarely able to visit the boutique in person. However, their online service is just as great. Items are shipped quickly and return process is easy if there’s any type of issue such as sizing.

Natasha R.

My favorite boutique in Evansville! Staff is friendly and helpful and they carry the cutest stuff, high quality and a large selection!

Tiffani G.

My go to shopping place every time I am in town! Convenient on line purchasing and shipping options for my in between visits. Not a rack store...shop the boutique for unique and one of a kind items!

Jan T.

Meet Michelle!

Hi, I'm Michelle! I personally want to welcome you to 728! Here's a little bit about me and what 728 means to me. I started 728 in 2018 out of my home; my home address number was "728" at the time. The home had previously belonged to my grandparents who were also entrepreneurs! My mom was also an entrepreneur, so having close family members who built their own brands, they inspired me to build my own too. 728 is a women's clothing and accessory boutique located in Southern Indiana! I have always loved helping others and with a healthcare and marketing background, I eventually landed in the entrepreneurial world. And here I am, inspiring and changing lives with women just like you!

Fun facts about me: I am a mom, dog mom, wife and I am one who loves sweet tea and Jesus! I have loved fashion since I was a little girI. I love to travel, obsessed with coffee, I'm an antique junkie and love trying new foods!

Let’s get social!
FB @728chicboutique
IG @shop728chicboutique
Tiktok @728chicboutique

Stop by and see us in store!

5625 E. Virginia St., Evansville, IN 47715

Tuesday - Friday 10am-5:30pm CST
Saturday 10am-4pm CST
Closed on Sunday + Monday

Closed on all major holidays

Call to schedule a private styling session!
812-492-9087

Get directions