Welcome to 728! we're so glad you landed here!
Meet your new favorite boutique
Curated with love, our boutique brings you hand-picked fashion that is timeless, trendy and comfortable! From casual essentials to standout statement pieces, we help you feel confident and chic- wherever the day takes you! Here, you'll come as guests, and leave as friends! ❤️
If you need help along the way, please don't hesitate to reach out!
Upcoming Events
Our upcoming events are listed below!
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27 Aug
DIY Earring Workshop
Wednesday, August 27
6:00pm - 8:00pm
Learn moreJoin us for a DIY earring making class with Darla with Anniebea Design! Invite your bestie or your mom and make it a girls night out!
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16 Sept
Sweater Weather Cookie Class!
Tuesday, September 16
6:00pm - 8:00pm
Learn moreGrab your PSLs & cozy up in your sweaters and come decorate these fun Fall cookies with The Whimsey Whisk! We will be offering double loyalty points for every purchase during the event!
When: Tuesday, 9/16 from 6-8 pm
Where: 728 Chic Boutique, 5625 E Virginia Street, Evansville, IN 47715
Cost: $60/attendeeIn this class, you will learn how to decorate the complete set of cookies as pictured in the image.
No experience is necessary! All supplies will be included for your use in this class and you will walk away with your set of cookies that you decorated to take home and enjoy. You will also receive a FREE cookie dough and royal icing recipe to try for yourself at home! Class run time is approx. 2 hours but may run a few minutes over or under. Due to the intricate nature of the designs, the recommended age for each decorator is 10 and up, but ultimately up to parent discretion
Shop This Look!
Shop This Look!
Meet Michelle
Hi, I'm Michelle! I personally want to welcome you to 728! Here's a little bit about me and what 728 means to me. I started 728 in 2018 out of my home; my home address number was "728" at the time. The home had previously belonged to my grandparents who were also entrepreneurs! My mom was also an entrepreneur, so having close family members who built their own brands, they inspired me to build my own too. 728 is a women's clothing and accessory boutique located in Southern Indiana! I have always loved helping others and with a healthcare and marketing background, I eventually landed in the entrepreneurial world. And here I am, inspiring and changing lives with women just like you! Fun facts about me: I am a mom, dog mom, wife and I am one who loves sweet tea and Jesus! I have loved fashion since I was a little girI. I love to travel, obsessed with coffee, I'm an antique junkie and love being outdoors!
Become a VIP!
Join our Facebook VIP group! I invite you to become a 728 VIP! You'll find community, perks, special promos, fun + more when you're in! It's easy to get in, click "join here" below!
Affordable prices, up to date on styles, items are always complimentary to my figure and I can go from something quick to grab for a wedding, event, causal to professional with a stylist help at one store. Love all of it especially the jeans!!!
The gals are so sweet & they have a huge selection of cute clothes, earrings & shoes! I highly recommend this local shop!
Visit Us In Store
Open Tuesday - Friday 10-5:30 & Saturday 10-4
Located at 5625 E. Virginia Street, Suite F, Evansville, IN 47715