Welcome to 728! we're so glad you landed here!
Meet your new favorite boutique
Curated with love, our boutique brings you hand-picked fashion that is timeless, trendy and comfortable! From casual essentials to standout statement pieces, we help you feel confident and chic- wherever the day takes you! Here, you'll come as guests, and leave as friends! ❤️
If you need help along the way, please don't hesitate to reach out!
Grab Something Cozy!
Check out one of our best sellers!
Grab Something Cozy!
Check out one of our best sellers!
Check Out Our Upcoming Events!
All right here at the boutique!
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1 Nov
Holiday Open House!
November 1 & 2
At 728 Chic Boutique
Learn moreStart your holiday shopping early— we’ll have double points promotions, giveaways and free gifts with purchase!
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11 Nov
Holiday Earring Workshop
November 11
728 Chic Boutique
Learn moreJoin us for a Holiday earring making class with Darla with Anniebea Design!
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9 Dec
DIY Candle Making Class
December 9
728 Chic Boutique
Learn moreJoin us for a fun and creative experience as you design and pour your own custom candles! In this hands-on workshop, you’ll create two 6 oz candles using premium soy wax and beautiful fragrance oils! Cozy Home Candle Co will guide you step-by-step—from choosing your scents to pouring your candles!
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16 Dec
Cookie Class
December 16
At 728 Chic Boutique
Learn moreCome decorate some of the cutest holiday cookies- you'll have instructions, tools, recipes from The Whimsy Whisk! No experience needed!
Shop This Look!
Shop This Look!
The holidays are quickly approaching!
Grab your loved one a gift card!
Meet The Owner
Hi, I'm Michelle! I personally want to welcome you to 728! Here's a little bit about me and what 728 means to me. I started 728 in 2018 out of my home; my home address number was "728" at the time. The home had previously belonged to my grandparents who were also entrepreneurs! My mom was also an entrepreneur, so having close family members who built their own brands, they inspired me to build my own too. 728 is a women's clothing and accessory boutique located in Southern Indiana! I have always loved helping others and with a healthcare and marketing background, I eventually landed in the entrepreneurial world. And here I am, inspiring and changing lives with women just like you! Fun facts about me: I am a mom, dog mom, wife and I am one who loves sweet tea and Jesus! I have loved fashion since I was a little girI. I love to travel, obsessed with coffee, I'm an antique junkie and love being outdoors!
Meet the Team
Meet our Stylists! From left to right: Tiffany, Brooke, Traci & Ansley! Our stylists are trained to give you the best shopping experience! When you visit, be prepared to be pampered by our team! ❤️
Become a VIP!
Join our Facebook VIP group! I invite you to become a 728 VIP! You'll find community, perks, special promos, fun + more when you're in! It's easy to get in, click "join here" below!
Visit Us In Store
Open Tuesday - Friday 10-5:30 & Saturday 10-4
Located at 5625 E. Virginia Street, Suite F, Evansville, IN 47715